What Is a Sales Funnel?
A plain-English definition of a sales funnel and how it differs from simply having a website.
A sales funnel is a designed sequence of steps that moves a prospect toward a specific conversion.
Why the word “funnel” is used
More people usually enter the process than complete the final action. The shape is a metaphor for narrowing participation, not a requirement that every business use the same stages.
Typical online steps
Attention → landing page → lead or purchase decision → checkout or application → follow-up. Some funnels are shorter and some are longer.
Website vs funnel
A website usually supports many navigation paths. A funnel is designed around a narrower next action. Read sales funnel vs website for the practical trade-offs.
Sources & verification
Offers, pricing and software details can change. These references support the time-sensitive points on this page.