Types of Sales Funnels
Compare common funnel types and choose the structure that matches the action you want a prospect to take.
| Funnel type | Primary job |
|---|---|
| Lead generation | Capture a prospect's contact information |
| Webinar | Register, educate and follow up around a presentation |
| Product sales | Move a prospect from offer to checkout and post-purchase options |
| Application | Qualify prospects before a sales conversation |
| Product launch | Build anticipation before opening an offer |
| Course / membership | Acquire and onboard learners or members |
Choose by conversion
Start with the final action and the amount of education/trust required before it. A simple low-friction offer may need fewer steps than a complex or high-consideration purchase.
Sources & verification
Offers, pricing and software details can change. These references support the time-sensitive points on this page.