Sales Funnel Examples

Learn common sales funnel patterns and what each step is designed to accomplish.

Simple lead funnel

Search/ad → landing page → opt-in → thank-you → email follow-up.

Direct product funnel

Traffic → sales page → checkout → optional order bump → upsell → confirmation.

Webinar funnel

Registration → confirmation → reminders → presentation → replay/follow-up → offer.

Application funnel

Content or ad → qualification page → application → booking → sales conversation.

What examples are for

Use examples to understand sequence and function. Do not assume a structure is optimal until it works with your offer, audience and traffic.