Order Bumps: When They Help a Funnel

Use order bumps for closely related add-ons that make the main purchase more useful without derailing checkout.

What an order bump is

An order bump is an optional add-on presented during checkout, typically designed to be easy to understand and complementary to the main purchase.

Good bump characteristics

• Directly related to the main purchase
• Low explanation burden
• Clear incremental value
• No hidden preselection

Measure more than acceptance rate

Watch refund behavior, customer support issues and completion of the primary purchase. A bump that creates confusion can hurt the core conversion.