How to Build a Sales Funnel

A step-by-step framework for defining the conversion, mapping the customer journey, choosing software and launching a measurable funnel.

1. Define one conversion

Choose the primary action: lead, booked call, purchase, application or registration.

2. Define the audience and offer

Write down who the funnel is for, what they want, what they must believe and the next offer.

3. Map the minimum sequence

Sketch traffic source, entry page, conversion page, confirmation or checkout, and follow-up.

4. Study the market

Use funnel hacking to observe how comparable businesses organize their journeys.

5. Choose software after the map

Compare builders only after you know what the funnel must do. See best sales funnel software.

6. Launch and measure

Track conversions at meaningful transitions and improve the largest constraint first.