Funnel Hacking vs Copying

Understand the line between competitive funnel research and copying another company's creative work.

What funnel hacking can legitimately study

Page sequence, offer structure, number of steps, timing, user flow, categories of proof, pricing mechanics you can publicly observe and how the customer journey is organized.

What not to copy

Do not duplicate another company's copy, images, videos, code, logos, brand elements, testimonials or proprietary customer information.

A safer rule

Write down the underlying job a competitor page performs, close the competitor page, then build an original way to perform that job for your own audience. That keeps the work focused on strategy instead of imitation.