What Is a Funnel Builder?

Understand what funnel-builder software does and how it differs from a general website builder.

The simple definition

A funnel builder is software designed to create connected pages and conversion steps around a specific customer journey.

Typical capabilities

Landing pages, forms, checkout, order bumps, upsells, email/automation, analytics, domains and integrations are common capabilities, but not every platform includes all of them.

Funnel builder vs website builder

Website builders optimize for broad site creation and navigation. Funnel builders optimize for narrower sequences and measurable actions. Many businesses use both.

Next: how to choose funnel software.